Unibet Review

Unibet are one of the oldest sportsbooks in the digital age, having first come online back in 1997. That’s given the operator over 20 years in which to build up a solid reputation for fair play and competitive pricing in a busy market.

Their origins lie in Scandinavia but they are popular all over the world, including North America where there are many reasons why players should look into signing up.

Sports Markets and Odds

It all starts in a positive fashion with a list of sporting markets that should suit all tastes. Unibet are big supporters of fringe sports such as chess and cycling and their sponsorship arm has also been heavily involved in the virtual world of eSports.

As a result, we have a wide and varied list of sporting markets which reads as follows:

American Football, Athletics, Australian Rules Football, Bandy, Baseball, Basketball, Boxing, Chess, Cricket, Cycling, Darts, Field Hockey, Floorball, Football, Golf, Greyhounds, Handball, Horse Racing, Ice Hockey, Motorsports, Netball, Olympics, Pool, Rugby League, Rugby Union, Snooker, Surfing, Table Tennis, Tennis, Trotting, UFC / MMA, Volleyball, WWE, Winter Sports and Yachting.

That really is one of the most extensive lists around and among those niche options are all of the most popular sports including football and horse racing. And, there is that wide set of eSports bets plus additional markets from reality TV, entertainment and politics.

In terms of odds, Unibet have been seen on the main comparison sites for some time now so we know that they are competitive on most sports, particularly in the key areas of football, horse racing and tennis.

Bonuses and Promotions

The welcome offer at Unibet has been subject to change on a few occasions but the current deal has been in place for some time now. As of December 2018, new players can look forward to a risk free opening bet worth up to £40.00.

To take advantage, open an account, make a qualifying bet up to £40.00 and if it wins you collect but if it fails to land, Unibet will credit you with a free bet token to the equivalent of your stake. There’s an additional bonus of £10.00 to use on the casino too and the promos keep coming.

Unibet have a free bet club on the in play markets where £10.00 in tokens can be claimed every week and there are lots of rotating offers giving free bets across a number of sports. In short, this is one of the most active sportsbooks when it comes to offers and promos so there is value here for the life of your account.

Deposit and Withdrawal Options

In terms of funding, Unibet’s focus is on the main eWallets and the real bonus here is the presence of PayPal. Most of us have access to this provider but they are backed up by Skrill, Neteller and PaySafeCard.

Bank transfers are also available and, of course, Unibet will accept all of the main debit and credit cards so this is a wide and varied list that should get anyone on board.

Customer Service

The help facilities at Unibet have proved to be fast, friendly and efficient but if there is one criticism it’s the fact that they can be tricky to find. Click on the help button and this will bring up a long list of frequently asked questions and if you don’t find an answer from there, you are encouraged to head to the Unibet community for further assistance.

However, if you type in ‘contact’ into the search bar then those options will come up. The FAQs are good but most of us like to speak to an advisor and our path towards this is a long one.


The experience at Unibet is largely a positive one and we had no problem with customer service once the contact options were found. This is a long established bookmaker with a name that the industry has come to trust and there are many reasons to get on board.

The welcome deal starts things off and this then becomes one of the most active sites in terms of offers and promotions. The value continues in the shape of competitive odds in the regular markets and the choice of sports here is a match for the majority of brands. It’s a popular sportsbook across the world and Canadian players should certainly be looking into a sign up at Unibet.

Pros & Cons

  • done Fast withdrawal times
  • done Impressive market coverage
  • close No exclusive offer for bookmaker